Customer orientation as the standard for all activities
From a leading provider of profiles like TROCAL, customers deservedly expect more than a first-rate range of products. Success on the market is possible only with joined forces – in the form of cooperation between profile manufacturer and processor as partners. This should include not only manufacturer’s services tailored to the respective needs, but equally also extensive support provided by the processor in assessing the market and managing operations.
For this reason, TROCAL does not pay lip service to customer relationship management, but utilises it as the cornerstone of a strategy that is consistently oriented to the needs of the customer in all business processes. Whether a partners’ academy, architectural advice, planning support, advertising and sales assistance, or a large number of other services – TROCAL provides each of its marketing partners with exactly that support needed especially in today’s times on the hotly contested competitive arena for window manufacture. In a nutshell – TROCAL subjects all of its business processes to a customer benefits analysis.
The primary target here is to consolidate customer relations in a partnership.